Popular Hollywood actor Kevin Bacon is to return to TV screens for the next phase of EE's summer 2013 marketing campaign.
In the latest ad, the 'Footloose' and 'Apollo 13' star highlights Orange's latest 1GB of free data offer for pay-as-you-go customers.
Bacon is seen dragging a visibly-stuffed shed down a typically wild British beach, which is being battered by changeable weather.
The actor then reveals he is pulling a ‘shed load’ of data along the sand - designed to represent the latest Orange plan.
Spencer McHugh, Director of Brand at EE, said: “Kevin Bacon has been a big hit with our EE audience and he’s back in this instalment of our summer campaign.
"Orange plans are an important part of the EE offering and the new creative helps show off the amazing data deals that you can get on 3G."
In a previous advert, the actor helped demonstrate the potential benefits of super-fast 4G mobile broadband services.