O2 will launch its 4G network - and new mobile broadband deals - on August 29th 2013, it has been revealed.
The service provider will switch on 4G in London, Leeds and Bradford in four weeks' time, ensuring five million people have network access on the launch date.
O2 will then aim to make 4G available to an additional two million people per month, culminating in O2’s 2G, 3G and 4G network reaching 98 per cent of the UK population.
By the end of 2013, O2’s 4G network should have gone live in 13 cities - enabling consumers and businesses to take advantage of faster and more reliable mobile broadband.
O2 4G services are also set to launch in Birmingham, Newcastle, Glasgow, Liverpool, Nottingham, Leicester, Coventry, Sheffield, Manchester and Edinburgh before the end of the year.
"4G networks will provide faster data speeds - up to five times' faster than 3G - and a more seamless mobile experience, marking a new generation for the mobile industry," the broadband provider stated.
"O2 has invested £550 million to secure one of the highest proportions of the UK’s lowest frequency spectrum - 800MHz - which was released to O2 at the end of May and was fully cleared by Ofcom this week."
The firm explained that this frequency reaches further than any other, delivering "the best indoor penetration and outdoor reach".
Ronan Dunne, Chief Executive of O2's parent company Telefónica UK, said it is "great" that the firm is able to announce the launch of 4G mobile services.
"Digital connectivity will be made ubiquitous by 4G and become the oxygen of modern life," he stated.
"It is our intention to use 4G to inspire the nation through the possibilities of technology, encouraging people to live more, do more and be more with O2."
Mr Dunne said the full potential of 4G is "as yet unexplored", but he predicted it will allow for "a whole new world of opportunity that people are now ready for".
He explained that over half of O2's customers use more data than two years ago, and even more use Wi-Fi wherever they go to always remain connected.
"Given this trend, there is no doubt that 4G will transform our lives, be it as consumers, in business or through public sector services," Mr Dunne added.