Almost two-thirds of UK broadband customers have increased their internet usage in the last year, a survey has suggested.
In a poll conducted by ISPreview.co.uk, 64.7 per cent of respondents said they are consuming more data than they were 12 months ago.
More than half of those surveyed said they are using in addition of 60GB of data every month, while another 12.1 per cent put their usage at 40GB.
And two-thirds of respondents said they are spending in excess of four hours each day online.
Some 36.6 per cent claimed to use the internet for more than eight hours a day, while 31.2 per cent said they are online for between four and eight hours.
Another quarter (24.3 per cent) claimed to be using the internet for between two and four hours per day.
Mark Jackson, Editor at ISPreview.co.uk, said the advent of unlimited broadband packages may be encouraging people to spend more time on the internet.
He suggested users are being less cautious with their data use, with the threat of warnings or penalties from their broadband provider removed.