Visitors to the intu Trafford Centre in Greater Manchester will now be able to take advantage of 4G mobile broadband, it has been announced.
EE has launched next-generation mobile services at the shopping complex, in partnership with Wireless Infrastructure Group.
This means the centre's 31 million annual visitors will be able to access super-fast mobile broadband on their tablets, smartphones and laptops on the go.
Fotis Karonis, Chief Technology Officer at EE, said the firm is focused on bringing 4G to the whole country.
"That goes beyond where people live and work, to include spaces like theintu Trafford Centre in Manchester that are about leisure and retail," he stated.
"We know that shoppers want to stay connected, keeping in touch with friends, sharing on social media and checking online retail sites, and our 4G rollout is about connecting people where they need it most."
Trevor Pereira, Commercial Director at intu, said the launch of 4G at the Trafford Centre is part of the firm's "wider digital strategy".
This is designed to guarantee that customers are provided with "the best possible shopping and leisure environment", he stated.
"By providing 4G we are making intu Trafford Centre the most digitally connected shopping and leisure destination in the UK," Mr Pereira claimed.
"This enhances our customer service, enabling great mobile coverage throughout the centre."
Last week, EE announced that its 4G mobile broadband services are now available in 100 towns and cities around the UK.
Lancashire mill town Accrington became the 100th urban centre to see EE 4G services go live.
EE launched its super-fast mobile broadband network in October 2012, using spectrum in the 1,800MHz frequency band.