TalkTalk has launched a new entry-level broadband package offering unlimited internet services for just £2.50 per month.
The new SimplyBroadband deal - which comes without inclusive calls - replaces the TalkTalk Essentials internet and home phone package.
TalkTalk subscribers no longer need to pay up front for inclusive calls - they simply incur standard charges for the minutes they use.
And with many consumers now preferring to make calls using their mobile phones, this can potentially help save money.
TalkTalk SimplyBroadband offers high-speed, unlimited broadband with a free wireless router and a free connection for those signing up online.
HomeSafe network level security is also included with the broadband deal, which costs £2.50 per month plus £15.40 per month line rental over a 12-month contract.
TalkTalk says the new deal offers "affordable broadband for everyday users and total freedom to tailor your package to suit you".
If customers wish to add anytime calls to their broadband package, they can do so for an extra £5.50 per month.
A 100 Mobile Minutes Boost is also available for £3 per month - ideal for customers who call mobile numbers from their landline.
SimplyBroadband subscribers also have the option of upgrading their deal to Superpowered Fibre for an extra £12.50 per month, providing they live in an area covered by TalkTalk's super-fast network.
With the Fibre Medium add-on, households can receive super-fast download speeds for an extra £12.50 per month.
And speeds of up to 76Mb are accessible to customers upgrading to Fibre Large, which costs £17.50 per month.