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Sky saw broadband usage almost double between Christmas 2012 and 2013, it has been revealed.

Data traffic on the firm's network peaked at 10pm on December 25th, as consumers across the UK headed on to social media sites to report on their day's activities, reports ISPreview.co.uk.

Other users downloaded apps to their new mobile technology devices via Wi-Fi, while many watched on-demand TV content using their broadband connection.

Sky’s Brand Director Lyssa McGowan said it is "great" that families still see the importance of sharing time together around the table for Christmas lunch, "but gone are the days of 'one-Christmas-fits-all'".

"With the increase in tablets and smartphones and the huge variety of entertainment on offer now, households and families are becoming techier, be it granddad on his iPad or his granddaughter on her Xbox 360," she stated.

"That’s why having a totally unlimited DSL or fibre broadband package has become so important to families."

Ms McGowan said unlimited broadband deals allow consumers to "surf and stream to their hearts’ content", with the reassurance of having no traffic shaping or usage limits.

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