Analysts at UBS expect Sky and BT to reach an agreement on wholesale TV sport rights at some point during 2014.
As reported by ShareCast, experts at the bank predict BT Sport will become available to Sky TV subscribers, and vice-versa, this year.
Such an agreement would allow football fans to watch all 154 televised Barclays Premier League matches per season through the same pay-TV subscription.
At present, viewers need to sign up for BT Sport and Sky Sports separately - unless they take out a premium Virgin Media bundle, which includes subscriptions for both TV sport providers.
"We think trading at Sky will remain resilient despite competition from the new BT Sport channel," UBS stated.
"We do not think the economics for BT Sport stack up and expect Sky to agree a wholesale deal with BT on sports at some point in 2014."
UBS also thinks Sky could be lining up a major acquisition in the mobile telecoms field - which could allow the firm to offer quad-play broadband deals in the future.
O2 is one potential target, while the UK arm of Vodafone could also interest Sky, the bank stated.