Tesco is aiming to do battle with the broadband big guns after it was revealed that the supermarket chain is adding fibre services to its existing offering.
Though the new service has not been officially launched on Tesco’s Broadband site, where customers can sign up to its standard 14Mbps ADSL2+ packages, the company's pricing information page contains a number of references to fibre broadband, which looks set to launch in the near future.
A product information page has also been launched for the service, which promises unlimited downloads at speeds of up to 38Mbps, a free Technicolor 582N Pro Wireless Router with a £5 one-off delivery charge, and free setup on an 18 month contract (or £50 set-up with a 12-month contract).
Other perks include free Tesco internet security, the ability to earn Clubcard points on every bill, and a "friendly UK call centre".
Though there are no solid details on when the service will launch, the fact that product information and pricing is already in place suggests it will be some time in the near future.