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Sky is offering free broadband for existing TV customers who add its sports and movies channels to their packages, as the pay-TV giant embarks on a customer retention drive aimed at taking the fight to BT.

Sky TV subscribers signed up to its standard TV service can now sign up to Sky Movies and Unlimited Broadband for an extra £16 per month.

That gets them free 16Mpbs broadband with unlimited usage for 12 months, as well as 12 dedicated movie channels including Sky Premiere and Sky Comedy.

Choose to add Sky Sports and Unlimited Broadband instead and existing Sky TV customers now pay £22 per month.

This includes Sky Sports 1,2,3 and 4, plus Sky Sports News and Sky’s dedicated Formula 1 channel and free, unlimited broadband for 12 months at speeds of up to 16Mbps.

Sky news

Sky advertising makes much of the fact that it is airing 116 live Premier League games this season, compared with BT Sport’s 38.

Both the Sky Movies and Sky Sports and free broadband offers provide a free Sky Hub router and use of the Sky Go service, enabling customers to watch the channels to which they subscribe on their tablets, smartphones or desktops and laptop computers. Landline rental of £15.40 per month also applies on both add-ons.

Sky’s gambit comes as competition heats up in the pay-TV market, with TalkTalk and BT’s arrival in the market helping to deliver better deals for customers.

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