Virgin Media has launched a new online storage service for its home broadband customers.
Subscribers can use Virgin Media Cloud to store, protect and share up to 500GB of their personal documents, photos and videos.
The online service allows users to access content instantly from any device - including mobiles, PCs, Macs and tablets - in any connected location.
It can then be safely shared straight from the cloud by email, Facebook and Twitter, as required.
Joe Lathan, Broadband and Home Phone Director at Virgin Media, noted that the way UK consumers use their broadband is changing.
"As typical Virgin Media households no longer rely on a single computer to access the internet, we want to ensure we’re providing our customers with the right tools to enjoy being online in a way that’s safe and convenient across all their devices," he stated.
Mr Lathan explained that Virgin Media worked with F-Secure, a company which specialises in digital security, to develop the new service.
It automatically backs up users’ content in the cloud for complete peace of mind, with the need to bolt on additional security solutions.
"So if a device gets broken, lost or stolen, [subscribers] can quickly and easily download their content from the cloud to a new device," he noted.
"The intuitive interface makes it easy to store, back up and access files safely from any location."
Virgin Media is offering a range of tiers to suit the varying storage needs of its customers.
Up to ten people in a Virgin Media broadband household can have their own account, with each registered user receiving 5GB of free storage from the service provider.
Home broadband customers have the opportunity to store up to 125,000 songs, 700 standard definition movies or 500,000 photos online in the Virgin Media Cloud.