Sky is trialling a new tool on Twitter that allows customers to watch or record TV shows and movies on their PC, laptop or mobile device.
All Sky customers need to do is click on the icon contained within a Tweet featuring #WatchOnSky. This then directs them to Sky’s mobile TV service Sky Go.
Alternatively, users can tap the Sky+ ‘R’ icon to remotely set their Sky+HD box to record a programme or film.
The launch of #WatchOnSky marks the first time a British broadcaster has allowed users to access live TV and set recordings via their Twitter timeline.
Sky says the service is designed to build on the success of its Sky Go and Sky+ apps, which give TV customers additional control of their TV viewing.
Using the Sky+ app, customers can flick through hundreds of channels and record upcoming shows, and also browse through the broadcaster's on-demand catalogue.
Through Sky Go, customers can watch up to 54 channels on their mobile devices.
Luke Bradley-Jones, Brand Director for TV Products at Sky, said #WatchOnSky is "another brilliantly simple way for customers to find and watch the shows everyone is talking about".
"By simply clicking on a Tweet, customers can either instantly watch live TV or record shows for later," he stated.
"It’s all part of our commitment to make it even easier for our customers to discover great TV and make sure they never miss those virtual water cooler moments."
Dan Biddle, Head of Broadcast at Twitter UK, said the site's users "love to talk about TV shows", joining conversations about their favourite programmes with other fans across the UK.
"#WatchOnSky is a really exciting development that will make it even easier than ever for Twitter users to spot social buzz about a show, and tune in or record it for later," he stated.
"We're delighted to see Sky innovating with this service and look forward to seeing Twitter users enjoy this functionality."