Sky is giving consumers the chance to save money when signing up for any of its TV bundles.
The satellite broadcaster is not only offering six months' half-price pay-TV to new customers, but £50 account credit is also available.
Among the options ?on offer to UK households through the promotion is the entry-level Sky Original Bundle, which is initially priced at £10.75 per month plus line rental.
After the first six months, the price reverts to the full £21.50 per month plus line rental for the duration of the subscriber's contract.
So what exactly does the Sky Original Bundle Offer? Viewers can tune in to more than 40 pay-TV channels on this deal, including Sky 1, Sky Atlantic and Sky Living.
They can also take advantage of on-demand and catch-up TV content by connecting their Sky+ box to their broadband router.
It is possible to pause, rewind and record live television, meaning viewers can watch their favourite films and programmes as and when they like.
Sky Original Bundle customers can also enjoy TV content on the move courtesy of Sky Go, which offers online access to many of the broadcaster's channels.
The six months' half-price and £50 account credit offer is also available with a number of Sky's premium TV deals, such as the Sky Sports Bundle.
If you're into Barclays Premier League football, Test cricket, Formula 1, PDC darts, boxing or the golf Majors, then this is the package for you.
Subscribers receive the Sky Original Bundle plus the six Sky Sports channels, allowing them to watch premium sporting action around the clock.
The package - which comes with a free Sky+ box and set-up - is initially priced at £21.75 per month plus line rental, rising to £43.50 per month plus line rental after six months.