Reports suggest Virgin Media is seeking a buyer for its copper broadband business, as it looks to fully focus on its cable offering.
According to the Financial Times, the service provider is lining up a sale of its Virgin Media National arm, which delivers broadband services over BT's wholesale network.
Copper broadband subscribers make up just a fraction of Virgin Media's overall customer base, with only 130,000 households remaining on the service.
Virgin Media National was established in a bid to give the firm a presence in parts of the UK that lack cable coverage, but the venture has not been a huge success.
The service closed to new customers in September 2013, and since then has been run as a going concern.
Virgin Media has focused its attention on boosting the speeds on offer to consumers over its cable broadband network. The entry-level package now provides up to 50Mb download speeds, with 152Mb speeds available at the premium end.
Reports suggest Virgin Media's owner - the US cable giant Liberty Global - has circulated information packs with details of the copper business to prospective buyers.
The Financial Times speculates that BT, Sky and TalkTalk could be among the interested parties, as they compete for broadband customers.
However, Liberty Global has declined to comment on rumours of a sale.