Sky is giving UK consumers the chance to save money when signing up for its TV bundles.
New subscribers are entitled to a 50 per cent discount for six months, plus a £25 voucher of their choice if they sign up online.
Consumers can opt for a £25 M&S voucher, a £25 Tesco voucher, or a £25 Prepaid MasterCard when they join Sky TV.
A number of different packages qualify for the offer, including The Original Bundle.
This package - which offers up to 17Mb broadband, a 2GB usage allowance and weekend calls - has been cut from £21.50 per month plus line rental to £10.75 per month for six months.
In addition, viewers receive over 35 pay-TV channels, 240 free-to-air channels, 11 HD channels and a free Sky+HD box.
The same deal is available with unlimited broadband - with no usage restriction - for an initial £14.50 per month plus line rental, rising to £29 per month.
Customers seeking The Original Bundle with Sky Sports and unlimited broadband pay £25.50 per month plus line rental for six months, rising to £51 per month.
The six months' half-price deal and £25 voucher offer also applies to new customers choosing The Variety Bundle.
With this package, viewers can tune in to more than 80 premium channels - 50 of which are in HD - and 240 free-to-air channels.
They can also take advantage of Catch Up TV, Sky+ and Sky Go services.
To take The Variety Bundle with a 2GB broadband allowance and weekend calls costs an initial £13.50 per month plus line rental, rising to £27 per month after six months.
The initial price for unlimited broadband and weekend calls is £17.25 per month plus line rental, rising to £34.50 per month thereafter.