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Virgin Media customers have saved a total of £1.2 million with its SmartCall smartphone application, the carrier has announced, as more and more consumers wake up to the cost-cutting potential of Wi-Fi, or VOIP, calls.

The carrier claims that in the last six months the SmartCall app, which affords customers free phone calls by allowing them to use their Virgin Media home phone minutes on their smartphone, has been used to make three million minutes-worth of calls.

Interestingly, but perhaps predictably, the calls users make are longer too, with customers talking for oneaverage 80% longer than if they were making a standard call on their handset. That equates to an average SmartCall conversation lasting four minutes.

Perhaps more surprising is the smartphone ownership profile of typical users. It’s not cost-conscious owners of lower-cost handsets who account for the bulk of SmartCall’s customer base.

In fact, it’s iPhone and Samsung owners who make the most use of it, accounting for 45% and 37% respectively.

SmartCall, which first landed back in October 2013 and has since been used to make 670,000 calls, can be used by anyone with a Virgin Media landline, irrespective of the customer’s mobile-phone network.

It’s also free to use anywhere in the world, which is a neat way around ruinous charges when using your handset in non-EU locales.

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