Sky TV subscribers now have a wider range of channels to choose from via the online streaming service Sky Go.
ITV's portfolio of channels - including ITV, ITV2, ITV3, ITV4 and CITV - has been added to the platform for the first time. This means Sky TV subscribers with a broadband subscription can watch ITV content over the internet.
They will be able to follow the broadcaster's FIFA World Cup 2014 coverage online in any location, providing they have a fast and reliable internet connection.
"Sky Go is the perfect way for those caught out and about with no TV in sight to make sure they can still watch the key sporting moments, including England’s games on June 19th and 24th," Sky stated.
"Alternatively, if the action from Brazil is dominating the main TV in the house, non-football fans will now be able to use Sky Go to seek refuge in another room, to watch some of their favourite shows like Coronation Street, Midsomer Murders or Emmerdale."
ITV's new drama channel, ITV Encore, will also join Sky Go when it launches on June 9th, while on-demand ITV content will join the mobile service later in 2014.
The addition of ITV means Sky Go customers can now watch up to 63 channels with a compatible mobile, tablet or laptop.
Luke Bradley-Jones, Sky’s Brand Director of TV Products, said: "Sky Go is home to the widest range of channels available anywhere our customers are, and reaching the milestone of over 60 live channels is a huge achievement.
"We are really excited to offer ITV channels on Sky Go as we know there can be a fight for the remote when a big summer of sport kicks off."
He said that whether people want to catch the football or take refuge from it, they have greater flexibility to enjoy the TV they love, on their terms.
Martin Goswami, Director of Pay & Distribution, ITV said: “Allowing viewers to access our shows across a range of platforms and devices, both at home and on the move, is a key part of our strategy."
He said ITV is "delighted" to offer Sky customers the chance to never miss their favourite shows on Sky Go.