TalkTalk is giving its YouView customers the chance to upgrade their TV service on a budget this summer.
The broadband, home phone and TV provider is offering a 50 per cent discount on its various TV Boosts for two months.
This means customers on its Plus TV and Essentials TV packages can access premium content for half-price, adding to the Freeview channels they have readily available.
"Get access to Fox, Watch, Comedy Central and Discovery on our Entertainment Boost for just £5 a month, where you can watch great shows including 'True Blood', 'Almost Human' and 'Men at Work'," TalkTalk urged.
The service provider said parents can keep their children entertained with its "great value" Kids Boost, which is also half-price for two months.
"With 16 great children’s channels to choose from, featuring the best of Mickey, Spongebob, Ben 10, Jessie and many more, your kids will never be short of something to watch," TalkTalk stated.
"And for just £2.50 a month get our PictureBox Boost to watch Johnny Depp in gangster blockbuster 'Public Enemy' and catch Natalie Portman and Scarlett Johansson star alongside each other as the Boleyn sisters in 'The Other Boleyn Girl'."
TalkTalk explained that this add-on offers access to up to 60 hand-picked movies at any one time, with seven new titles launched every Friday.
TalkTalk's YouView customers can sign up for TV Boosts on a flexible basis, with no long-term commitment. This means that if they no longer want to pay for premium content, they can simply cancel their subscription.
Earlier this month, TalkTalk announced a number of changes to its TalkTalk Player, in a bid to improve the viewer experience.
Henrik Karlberg, Head of Pay TV at TalkTalk, said the company was making it easier for viewers to discover all the channels and movies included in their package.
"To access the new TalkTalk Player, customers simply have to connect their YouView box to their router and ensure it is either ‘on’ or on ‘standby’," he explained.
"Once connected, customers can press the ‘TalkTalk’ button on the remote control to start enjoying the service."