4G mobile broadband services are unlikely to replace fixed-line infrastructure any time soon, it has been claimed.
Gareth Mead, a Virgin Media spokesperson, described super-fast mobile broadband as "complementary" to fibre services, rather than an alternative.
He was commenting after UK Broadband launched a 4G home and mobile broadband service - Relish - offering speeds of up to 65Mb in London.
Consumers are able to sign up for 4G broadband on a 30-day or 12-month contract, with no installation fee or line rental required.
Nicholas James, Chief Executive at UK Broadband, claimed that the "transformational" service will "shake up the market" for connectivity in the capital.
However, Virgin Media's Mr Mead downplayed the significance of the product launch, noting that his firm already offers broadband without the need for a telephone line.
He added that Virgin Media's network delivers the fastest widely available broadband in the country, noting that the company has already tested 1.5Gb speeds in London.
"Infrastructure competition is delivering faster broadband and greater value for UK consumers, particularly as BT strives to respond to the power of Virgin Media’s network," Mr Mead stated.
"We welcome efforts to improve connectivity, however 4G is complementary rather than an alternative to fixed-line infrastructure."