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Virgin Media is taking steps to encourage broadband adoption and greater digital participation in Glasgow.

According to the UK Carnegie Trust, 40 per cent of Glaswegians believe they lack the skills required to get online. And with this in mind, Virgin Media has launched its Switched On Futures campaign in Scotland's second city.

The initiative is geared at helping people of all ages discover the benefits of the web, and encouraging them to embrace the digital world.

Councillor Archie Graham, Deputy Leader of Glasgow City Council and Chair of Glasgow Life, said: "We want everyone to be included in the digital age, whether that’s young people looking to be the next Bill Gates or developers of video games, or simply helping older people to get online and communicate with friends and family."

He claimed that "no-one should be left behind" as technology continues to improve.

Virgin Media is working with Digital Glasgow to create a team of 40 new 'digital coaches' to deliver digital training to older and disabled people across Glasgow.

Equipped with jargon-free training materials and connected tablets, the team will be made up of Glasgow Life volunteers, Sports Community hub volunteers and Virgin Media Apprentices.

Virgin Media is also running a series of unique coding exercises - in partnership with CoderDojo - which allow participants to create computer games.

These are designed to encourage young people in Glasgow - and across the UK - to become "digital makers rather than spectators".

Brigitte Trafford, Chief Corporate Affairs Officer at Virgin Media, said her company is looking to inspire the next generation of digital innovators and enable more people to embrace technology. 

"Switched On Futures will help more people discover the benefits of the web and provide lasting, practical resources for people of all ages who want to get more from the digital world," she claimed.

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