TV, home phone and broadband provider TalkTalk is "at the heart of the digital transformation" currently underway in the UK, it has been claimed.
Alex Birtles, Head of External Comms at the firm, said TalkTalk has a "proud history" of offering better value than incumbent brands.
"We are always looking for ways to offer customers more for less," Ms Birtles noted.
She cited the example of TalkTalk's free privacy features - which include nuisance caller barring - and noted that the firm has made all of its broadband packages totally unlimited.
Ms Birtles also pointed out how TalkTalk TV gives television viewers the opportunity to access premium content such as Sky Sports and Sky Movies on a flexible, no-contract basis.
She also highlighted the role TalkTalk is playing in improving digital skills and getting people online for the first time.
"It is amazing to see how easier access to technology is changing behaviour across the country," Ms Birtles said.
"We can’t wait to see how we can help shape the way British families and businesses benefit from new technologies over the coming months and years."