New Virgin Media customers are now entitled to £45 account credit when signing up for a double or triple-play broadband deal.
The offer applies to a variety of Virgin Media broadband deals when taken on an 18-month contract.
All double-play bundles consisting of TV M+ (or higher) and a phone line, or Broadband L (or higher) and a phone line, qualify for introductory credit.
Alternatively, consumers can sign up for any triple-play Virgin Media broadband bundle - offering internet services, home phone calls and pay-TV.
Subscribers need to enter a valid promotion code 'USWI45OFF' when signing up in order to qualify for £45 account credit.
Virgin Media recently launched a new range of triple-play broadband bundles, in a bid to offer greater value to UK consumers.
The entry-level option is the Big Easy, which offers 50Mb unlimited broadband, unlimited weekend calls, a 500GB TiVo set-top box and access to up to 60 TV channels.
At present, the Big Easy is priced at £15 per month plus line rental, rising to £20 per month plus line rental after 12 months.
A higher tier option is the Big Kahuna bundle, which offers top speeds of 152Mb, weekend calls, a 500GB TiVo box and over 230 channels. Among these are the 14 Sky channels and the BT Sport service.
The Big Kahuna is priced at £35 per month plus line rental for 12 months, rising to £45 per month plus line rental after the first year.
Another option is the Big Daddy, which includes 152Mb broadband, unlimited anytime calls, a free installation, free 1TB TiVo box and over 260 channels.
The package comes with Sky Movies, Sky Sports and BT Sport, plus a host of other premium channels and on-demand content.
Ordinarily it costs £95 per month plus line rental, but the broadband deal is currently discounted to £80 per month plus line rental for 12 months.