Virgin Media customers with Sky Movies and Sky Sports subscriptions can now watch the premium TV channels online on the go.
Subscribers can log in to the Sky Movies and Sky Sports apps for iPad, iPhone and iPod touch, allowing them to watch the latest matches and film releases through their Virgin Media accounts.
One of the main highlights of the Sky Sports app is its second-screen functionality.
Viewers can enjoy alternating F1 driver camera views, ball-by-ball Hawk-Eye data feeds during the cricket, and football player action heat maps.
Sky Movies app users can view all 11 Sky Movies channels live, choose from 800 films on-demand, and use a cinema finder tool for new releases.
They can also add upcoming screenings to their personal calendars, read expert reviews and watch the latest trailers.
Scott Kewley, Director of Digital Entertainment at Virgin Media, claimed his firm offers the most sports channels, the best deals and more ways to enjoy Sky content.
"We’re cementing our position as the home of sport on TV, at home or on the go," he claimed.
Virgin Media recently added Sky Sports 3 HD, Sky Sports 4 HD and Sky Sports F1 HD to its channel list, which also includes the full BT Sport offering.
Sky Sports 5 and Sky Sports 5 HD will also be available via Virgin Media TV when the channels launch on August 12th.