Advertising & brands
As the broadband market becomes more competitive, this has fuelled a surge in budgets for advertising and ever-more eye-catching campaigns. The advertising and brands section looks at the latest campaigns and how they affect take-up.
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NEWSConsumer Focus calls for honest broadband advertising
Faster broadband speeds must be matched by more honest and transparent deal...
Ewan Taylor-Gibson - 3rd February 2012
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NEWSBT wireless broadband advert banned for 'misleading claims'
The Advertising Standards Authority (ASA) has banned a BT advert for making...
Oliver Folkard - 1st February 2012
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NEWSVirgin Media email blunder over 120Mb broadband upgrade
Virgin Media accidentally sent an email promising 120Mb downloads to a number of...
Oliver Folkard - 17th January 2012. 1 comment
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NEWS
Usain Bolt stars in Virgin Media fibre broadband ad
Olympic sprint champion Usain Bolt is advertising Virgin Media's latest fibre...
Oliver Folkard - 13th January 2012
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DEALS & OFFERSPlusnet marks CBB sponsorship with broadband deal
Plusnet has launched a new six months' half-price broadband deal to celebrate its...
Oliver Folkard - 9th January 2012
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NEWSTalkTalk hits back at ASA over banned broadband advert
TalkTalk has made a small advertising distinction, enabling the firm to re-launch a...
Ewan Taylor-Gibson - 9th January 2012. 2 comments
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NEWS
TalkTalk marketing slammed by advertising regulator
Broadband provider TalkTalk risked misleading consumers in a recent advertising...
Ewan Taylor-Gibson - 4th January 2012
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NEWS
Plusnet announces Celebrity Big Brother sponsorship deal
Broadband provider Plusnet has signed a deal with Channel 5 to sponsor the next...
Ewan Taylor-Gibson - 22nd December 2011
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NEWS
Virgin Media to sponsor Britain's Got Talent
Broadband provider Virgin Media has been unveiled as the new sponsor of ITV reality...
Ewan Taylor-Gibson - 19th December 2011
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NEWSSky Anytime+ ad banned for misleading consumers
Satellite TV and broadband provider Sky has been sanctioned by the ASA for...
Ewan Taylor-Gibson - 15th December 2011
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NEWS
Plusnet competition offers Rugby League Four Nations tickets
Plusnet customers are being invited to enter a competition to win free tickets to...
Oliver Folkard - 20th October 2011
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NEWS
ASA bans Plusnet and Virgin Media broadband ads
Adverts published by Plusnet and Virgin Media had the potential to mislead...
Oliver Folkard - 20th October 2011. 1 comment
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NEWS
TalkTalk faces Ofcom investigation over silent calls
Ofcom is to investigate TalkTalk after finding there are "reasonable grounds" to...
Oliver Folkard - 14th October 2011. 2 comments
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NEWS
BT wireless broadband advert banned for 'misleading claims'
The Advertising Standards Authority (ASA) has banned a BT advert for making...
Oliver Folkard - 1st February 2012
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NEWS
TalkTalk hits back at ASA over banned broadband advert
TalkTalk has made a small advertising distinction, enabling the firm to re-launch a...
Ewan Taylor-Gibson - 9th January 2012. 2 comments
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NEWS
Virgin Media email blunder over 120Mb broadband upgrade
Virgin Media accidentally sent an email promising 120Mb downloads to a number of...
Oliver Folkard - 17th January 2012. 1 comment
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NEWS
Virgin Media considers new broadband marketing strategy
Fibre-optic broadband provider Virgin Media could change the way it markets its...
Ewan Taylor-Gibson - 17th February 2010. 5 comments
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NEWS
Sky Anytime+ ad banned for misleading consumers
Satellite TV and broadband provider Sky has been sanctioned by the ASA for...
Ewan Taylor-Gibson - 15th December 2011
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NEWS
TalkTalk marketing slammed by advertising regulator
Broadband provider TalkTalk risked misleading consumers in a recent advertising...
Ewan Taylor-Gibson - 4th January 2012
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NEWSAOL announces rebranding plan
AOL has previewed its new business branding featuring a dynamic company logo, as it...
Oliver Folkard - 24th November 2009
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NEWS
Sky challenges Virgin Media broadband ads
Sky has launched a legal challenge over Virgin Media's current broadband advertising...
Oliver Folkard - 23rd March 2011
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NEWS
Plusnet announces Celebrity Big Brother sponsorship deal
Broadband provider Plusnet has signed a deal with Channel 5 to sponsor the next...
Ewan Taylor-Gibson - 22nd December 2011
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NEWS
ASA bans Plusnet and Virgin Media broadband ads
Adverts published by Plusnet and Virgin Media had the potential to mislead...
Oliver Folkard - 20th October 2011. 1 comment
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NEWS
Usain Bolt stars in Virgin Media fibre broadband ad
Olympic sprint champion Usain Bolt is advertising Virgin Media's latest fibre...
Oliver Folkard - 13th January 2012
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NEWS
Sky launches major broadband TV advertising campaign
Sky has launched a new, multi-channel advertising campaign to promote its Anytime+...
Ewan Taylor-Gibson - 5th April 2011
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COMMENTGadget Show revives broadband speeds campaign
Go-go Gadget Show! TV's favourite tech heads are backing a clean up of broadband ads.
Jonathan Leggett - 31st August 2010. 4 comments
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NEWS
Sky Player's Xbox 360 debut hits glitch
A system error prevented the launch of Sky Player on Xbox 360 consoles from going to...
Oliver Folkard - 28th October 2009. 25 comments
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NEWS
BT Broadband reacts to Virgin Media stunt
Virgin Media’s cheeky PR stunt has been dubbed “desperate” and “cheap” by...
Jonathan Leggett - 17th February 2010. 18 comments
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NEWSOrange texts broadband customers with M&S offer
Broadband provider Orange has launched a new campaign to give its home internet...
Ewan Taylor-Gibson - 21st October 2009. 8 comments
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NEWSVirgin Media remains coy on its plans for Phorm
Virgin Media is not currently planning to rollout Phorm's WebWise, but it has not...
Ewan Taylor-Gibson - 14th July 2009. 6 comments
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NEWS
Virgin Media considers new broadband marketing strategy
Fibre-optic broadband provider Virgin Media could change the way it markets its...
Ewan Taylor-Gibson - 17th February 2010. 5 comments
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COMMENT
Gadget Show revives broadband speeds campaign
Go-go Gadget Show! TV's favourite tech heads are backing a clean up of broadband ads.
Jonathan Leggett - 31st August 2010. 4 comments
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NEWS
Sky hits back at Virgin Media over broadband speeds
Virgin Media's claim that it offers the most consistent broadband speeds at the...
Oliver Folkard - 3rd September 2010. 4 comments
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NEWS
Born and bred in Yorkshire: Plusnet promotes new broadband deal
Plusnet is hosting a number of Yorkshire-themed events to promote its new...
Oliver Folkard - 8th October 2010. 4 comments
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NEWS
TalkTalk highly critical of Karoo broadband bundle plan
TalkTalk has spoken out against a proposal to allow Karoo to offer home phone and...
Ewan Taylor-Gibson - 27th September 2010. 3 comments
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NEWS
Virgin Media ad pulled by marketing regulator
Virgin Media has been ordered to withdraw an advert after the ASA ruled it had...
Ewan Taylor-Gibson - 30th June 2011. 3 comments
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NEWS
Virgin Media responds to Ofcom speed test
Virgin Media has warned that the headline speeds promised by ADSL broadband...
Ewan Taylor-Gibson - 28th July 2009. 3 comments
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NEWS
ISP delays costing Phorm £1m a month
Phorm is haemorrhaging £1 million a month while ISPs put off the rollout of its...
Oliver Folkard - 19th June 2009. 3 comments
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NEWS
TalkTalk hits back at ASA over banned broadband advert
TalkTalk has made a small advertising distinction, enabling the firm to re-launch a...
Ewan Taylor-Gibson - 9th January 2012. 2 comments
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