As the broadband market becomes more competitive, this has fuelled a surge in budgets for advertising and ever-more eye-catching campaigns.
The advertising and brands section looks at the latest campaigns and how they affect take-up.
1 week ago
Sky wants action against BT to improve market fairness
2 months ago
TalkTalk advert banned by the ASA for being misleading to consumers.
BT's new 'Behind the Scenes' campaign pokes fun at the world of advertising.
3 months ago
ASA bans two broadband adverts it ruled were misleading.
Virgin Media has launched a broadband ad featuring a new animal character.
Ewan Taylor-Gibson - 18th March 2015
O2 is to give away cinema tickets in exchange for old Orange and EE SIMs.
Ernest Doku - 10th March 2015
Will Three and O2 retain separate brand identities in the event of a takeover?
Ewan Taylor-Gibson - 2nd March 2015
ASA bans TalkTalk advert for "misleading" half-price offer claim.
Ernest Doku - 25th February 2015
Olympic 100m champion Usain Bolt stars in another Virgin Media TV ad.
Ernest Doku - 2nd February 2015
Minor victories for both Sky and BT following ASA ruling on advert wording.
Ernest Doku - 8th January 2015
New campaign includes a TV ad promoting rural fibre services.
Ernest Doku - 16th December 2014
ASA bans 'misleading' Virgin Media broadband ads.
Ernest Doku - 10th December 2014