Blackberry launches new handset
Commenting on the launch of BlackBerry’s new handset, the BlackBerry Passport, Rob Kerr, mobiles expert at Uswitch.com, comments**:** “This latest handset launch shows that it’s back to business for BlackBerry – and what a smart move that is. “Business handsets are where BlackBerry started, and this phone could be its Passport back from the youth messenger market – and all the bad PR that came with their love of BBM. “After a year away from the UK market, a return to Blighty with a keyboard-based smartphone is a move that plays to BlackBerry’s strengths, and shows it has finally understood what people liked about its early phones. “Its touchscreen-only handsets were criticised for their lack of physical buttons users had come to expect from the mobile maker. You can’t blame BlackBerry for trying, but abandoning your unique selling point is never wise. “This launch reveals BlackBerry has recognised its weaknesses, too. In a twist, Amazon’s Android AppStore comes preloaded, showing either the versatility of the OS – or that the BlackBerry app store needs help.”
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Charlotte Nunes
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