BlackBerry launches new handset
Commenting on the launch of the BlackBerry Classic today, Rob Kerr, mobiles expert at Uswitch.com, says: “Knowing your strengths, and recognising your weaknesses, could be BlackBerry’s way back from the brink.
“Like its Passport phone, the mobile maker has gone back to its roots with the Classic – furnishing it with the physical keyboard that so many appreciate in the touchscreen era.
“Keyboard phones were always its strong point, and this true return to form hails back to BlackBerry’s glory days.
“Although this handset is unlikely to capture the once strong youth market, businesses might once again come back to the fold.
“The corporate user who still enjoys the older Bold 9900 will be happy to see the brand move away from its failed all-touchscreen handsets, with this subtle update in the Classic.”
FOR MORE INFORMATION
Lucy Smart
Phone: 020 7148 4663
Email: lucy.smart@uswitch.com
Twitter: @UswitchPR
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