Commenting on Sky’s plans to enter the mobile market, Ewan Taylor-Gibson, telecoms expert at Uswitch.com, says: “Sky is keeping up with the Joneses – Virgin Media, TalkTalk and potentially BT later this year – to become the latest telecoms giant to offer all four services.
“With Sky piggybacking off O2’s network, which also provides services to Tesco Mobile, the tie-up could be bad news for Vodafone, which had been seen as a leading contender for a wholesale partnership with Sky.
“Quad play is proving all the rage amongst telecoms providers, but mobile often seems like the afterthought of these four-way bundles. Many customers are already tied into long contracts so aren’t in the market for a new mobile deal.
“The advantage is that all your services are under one roof, making billing far simpler, but if one service isn’t up to scratch, it can be harder to leave.
“Sky hasn’t specified if its mobile offering will be for existing customers or whether it will also offer standalone mobile contracts too, however it’s likely that exclusive content via its Sky Go app could be offered as a draw.”
Lucy Smart
Phone: 020 7148 4663
Email: lucy.smart@uswitch.com
Twitter: @UswitchPR
It’s all about “U”!
Thank you for indulging us over the last 20 years by using a small ‘u’ and a big ‘S’ when writing about our brand in your articles.
We are delighted to let you know that you are now off the hook - it’s big U’s all the way (and small s’s) as we undertake our biggest ever rebrand - so let your autocorrect go wild!
Uswitch is the UK’s top comparison website for home services switching. Launched in September 2000, we help consumers save money on their gas, electricity, broadband, mobile, TV, and financial services products and get more of what matters to them. Last year we saved consumers over £373 million on their energy bills alone.
Uswitch is part of RVU, a new business that also owns Money.co.uk and Bankrate.
If you would no longer like to receive our press releases please email prteam@uswitch.com with 'unsubscribe'.