Commenting on today’s announcement that Carphone Warehouse is launching its new mobile virtual network operator, iD, which will operate on Three’s network, Ernest Doku, telecoms expert at Uswitch.com, says: “It’s quite a coup that iD piggybacks off Three’s network given that Carphone Warehouse hasn’t offered any deals from the network in years. Perhaps iD Mobiles was the olive branch.
“The promise of 12-month contracts is likely to be a major win with mobile users who crave flexibility – we know that because of the rising popularity of SIM-only deals. The mobile market is seeing a big shift where consumers want to be in control, especially younger phone owners.
“But iD’s success all hinges on how keenly these shorter contracts are priced. We eagerly await more concrete details, in terms of cost and the full range of handsets that will be offered.
“Carphone’s ‘insider’ knowledge – from selling deals across most of the big players – means iD should be able to win customers round by both undercutting existing deals on the market and delivering added value to its contracts
“If you’re a regular European traveller, iD’s free roaming proposition is a good one, with no extra to pay in double the number of European countries that Three’s Feel At Home covers. It’s only a shame that’s not extended to as many international countries as its network partner.”
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Ailene Barr
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