The white edition of the iPhone 4 marks the first time that an Apple smartphone has ever been available in a colour variant. And by common consent, it's a move that makes a great-looking mobile even more appealing.
And that's not to mention the other design features that the handset is home to. Not least the amazing glossy aluminosilicate glass employed in its construction. This is a material only normally found in windshields of helicopters and high-speed trains and means that the handset is so robust that it puts the majority of so-called tough phones to shame.
But that's not all. The scratch-resistant coating also ensures that the iPhone 4's other standout design feature, namely its stunning super-high density, 60-by-640 backlit LCD screen stays looking as good as the day you took the handset out of its box.
Finally, the iPhone 4's looks are burnished with the stainless steel band that runs around the rim of the phone. This not only adds to the handset's hard-wearing qualities, but it doubles as anntennae for improved call reception in a perfect marriage of form and function.