About Samsung

• About Samsung

  About Samsung

  Samsung offers both high-end and simpler-to-use models, with their success among consumers due to their impressively rich functionality and keen prices.

  Samsung has garnered particular praise for the music experience offered by its phones, which have included audio technology from Bang & Olufsen and ICEpower. In addition its own patented SmartBass system gives users a rich, full mobile sound instead of the tinny, high-treble sound of other handsets.

  Just as successful have been the company’s high-grade camera phones, with Samsung being the first company to launch an 8 megapixel camera phone in Europe. Recently it has been a keen advocate of Google's Android operating system, scoring a massive hit with the Samsung Galaxy S.

• Company History

  History

  Samsung was founded by Lee Byung-Chul in Seoul in 1938 as a small trading company with just 40 employees, before succumbing to the havoc wrought by the Communist invasion in 1950. Lee started again in 1951 in Suwon and from here the firm grew into a huge operation, encompassing a sugar refinery, financial services and a department store. The seeds for the company we know today were sown in the 1970s when Lee launched a radio and television station known as Samsung Electronics.

  Samsung is South Korea’s largest company and enjoys revenue in excess of the gross domestic product of countries such as Argentina. Its success has been such that in 2005, Samsung overtook Japanese rival Sony as the world's leading consumer electronics brand and became part of the top twenty global brands overall.

  Samsung mobile phones are sold as part of pay as you go and pay monthly contracts with all major mobile phone networks and show no sign of losing popularity.