In a study of 12,000 mobile phone owners conducted by uSwitch, it was revealed that 58 per cent of owners use their handset to make or take just one call per day. Meanwhile, ten per cent of the sample ‘fessed up to hardly ever making a mobile phone call.
Conversely, 55 per cent use instant messaging software or get in touch by Facebook and flavour of the month micro-blogging site Twitter.
Jason Glynn, communication expert at uSwitch reckons that the trends will bring about a sea change in mobile phone packages which will be increasingly flexible and allow people to mix and match how they communicate.
By the looks of things he’s right. Just this week O2 announced it is bringing free Twitter updates to its customers as part the texting facet of its phone bundles, in so doing following a precedent set by Vodafone.