Price comparison site Compare The Market has launched a new iPhone app featuring its popular furry figurehead Alexander the Meerket.
Available to download now, iSimples lets users play around with an animated version of Alexander and features a host of his most memorable catchphrases.
The application has only been out for a few days, but has already climbed the charts to become the most popular entertainment app on the App Store.
The Compare the Meerkat campaign has proven a notable success, boosting hits for the site by 400 per cent within the first month of airing back in January 2009, according to analyst firm Nielsen.
The iPhone is already home to many other novelty apps based on the premise of using the touchscreen interface as a soundboard.
Daft Punk and others have had success with their own app-based promos.
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