England supporters heading to South Africa to watch our lads in the 2010 World Cup this summer will not have to pay over the odds for using their smartphones to surf and download content - provided they are with 3.
The cost of data usage when roaming abroad over the next two months has been cut by over 50 per cent by the carrier, which means that those with smartphones or mobile broadband contracts with the network will not be hit by a hefty bill when they return to England.
3 says that its prices for roaming in South Africa are now less than half those of its major competitors, which means that if fans need to get online to tweet, check their emails, update their status or find out the latest scores they will not be paying over the odds for the privilege.
There is no fee to pay, no need to change tariff and the reduced costs have been applied this week so people who are South Africa-bound can travel in confidence.
3 will charge you only for the data used, which in this case means that each megabyte will cost £1.25. Other networks will allegedly hike this up to £8 if you are using your standard tariff.
The cost of calling in South Africa is also falling under 3, with 30 per cent reductions in prices making calls home less of a financial burden.
Smartphones mean that data roaming is now mainstream, but some operator's data roaming prices are still eye-wateringly high.
Marc Allera of 3 said: "That's why we have decided to reduce the cost of doing this for UK fans travelling to South Africa for the World Cup, especially around data roaming prices."