Sony lampoons iPhone games in ad

Posted 19th August 2010 at 1:39pm by Oliver Folkard

A Sony advert for the PSP handheld console has been used to criticise the iPhone, although Apple can be thankful that this time it is not the iPhone 4's antenna issues that are the subject of satire.

See the clip in full below

In the advert, a young gamer complains about the paucity of good titles available on mobile phones.

Although he speaks generally about mobiles, it's undeniable that the smartphone that his unknowing friend holds up to the screen looks very much like one of Apple's pre-iPhone 4 mobiles.

The crux of the spot's message is that for less than £10, gamers can get some of the PSP's back catalogue, with most offering a far higher quality experience than the type of games you can buy for pennies from the likes of the App Store.

More news on: Games, Business, Advertising & brands, Sony Ericsson, Apple, iPhone, iPhone 3GS, iPhone 4

2 Comments

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@top10, 19th August 2010, via Twitter.

Sony PSP ad mocks Apple's iPhone. Quality triumphs over quantity is the moral of the story: http://bit.ly/aeAzvX #Sony #PSP #Apple
Tripsomatic, 19th August 2010.

But it's a different market. iPhone games are really only for casual gamers. I've got an iPhone and almost never play games on it. The only exception was Rolando. And even then I felt like I'd been playing that ages before with Loco Roco on my PSP.
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