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Nokia Windows Phone 7 delay shows Espoo made the wrong choice

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Posted at 2:16pm by

Since Nokia decided to relegate Symbian and MeeGo to the second tier and throw its lot in with Microsoft’s Windows Phone 7 (WP7) OS, plenty has been said about when we’d see blowers made in Espoo rocking the Big M’s operating system.

Official renderings, released just days after the tie-up was confirmed, suggested the wait wouldn’t be too long. Hints were then dropped that Nokia was desperate to get a WP7 device on shelves by the end of 2011. And why not?

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Any hold-ups would mean that it wouldn’t release a flagship smartphone in 2011, when every other OEM is storming ahead with next-gen goodies. But now Espoo says its first WP7 handset won’t come until 2012, eleven months after the deal was inked.

The news comes from Nokia India’s D Shivakumar in a US regulatory filing. And what’s more, he says the full strategy won’t be implemented until 2013. It appears that Nokia is not keen on the current version of WP7 and is holding out for the so-called “Mango” update, which will bring HTML5, copy and paste and more advanced social skills to the OS.

Windows Phone 7

This is as much Microsoft’s fault as it is Nokia’s, The Mango software boost had been promised for this year, but problems with a less important upgrade, which has bricked certain WP7 phones, means it will have to wait. And now Nokia wants to play the waiting game too.

How this is even an option for them is a surprise. While they get to work on a WP7 cell, rivals across the spectrum will continue to forge ahead. It’s hard to see a Nokia WP7 phone being anything other than stillborn on arrival. By that point, the iPhone 5 will have been on shelves for six months, Google will have moved past Android Ice Cream and even webOS will be resurgent.

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It all shows that in its attempts not to lose face, Nokia has made the wrong decision about which OS to back. It at least could have taken HTC, Samsung and LG’s route and opted for Android as well as Windows Phone. As it is, it’s thrown itself behind a platform that is critically lauded but seemingly struggling to do the numbers. Nokia has failed to learn the lessons of the past few years: namely, holding on for something to work is a bum move. It could have worked much faster with Android and released a device that would have soared in terms of volume.

So, the wait continues. The question is, will Nokia still be relevant in the smartphone world when its WP7 is finally put up for sale? Don’t bank on it.

More news on: Nokia, Upcoming mobile phones, Business, Smart mobile phones, Microsoft, Windows mobile phones

4 Comments

  • @top10uk, 16th March 2011, via Twitter.

    Nokia Windows Phone 7 delay shows Espoo made the wrong choice, claims Joe Minihane: http://goo.gl/x5gx3 #nokia #technology #WP7

  • Erase Errata, 16th March 2011.

    I don't think they'd have got an Android phone to market taht much quicker, TBH. Esp once it's gone thru testing and all that. And remember: this is a complete change in Nokia's corporate culture. It's going to be a long road back.

    Reply
  • Jesse, 16th March 2011.

    What percent of Android phones even get updated period?

    Reply
  • Babur, 17th March 2011.

    I think you need consider one important factor, that is, Android wasn't even half as good as WP7 is at its launch, and that include the fact that WP's Metro Interface is far superior and easy to use. And that is coming from an Android user (I have GT-i9000, which feels great hardware wise but even with Froyo it crashes whenever it feels like which never happened on my older Omnia i900), somehow, I always feel as if Android is a cheap imitation of iOS. My experience with it has been pretty much ruined and I don't think I'll be buying any Android phone in near future.

    Reply

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