Disappointing demand for the Xperia Play will prompt Sony Ericsson to drop the asking price for its flagship Xperia Play gaming smartphone, it has been claimed.
After years of speculation about a PlayStation branded phone, the Play finally landed in April this year in a welter of hype.
But according to Russian smartphone sage and all-round industry insider Eldar Murtazin of Mobile-Review, the handset hasn’t been the hit the phone-maker has hoping for.
Writing in the site’s forums, he claims that Sony Ericsson CEO Bert Nordberg revealed its plans to shave the handset’s cost in a series of meetings in Russia.
Murtazin states: “Se xperia play was a huge mistake. No sales at all. After september 2 price will be corrected down again.”
Other revelations that purportedly came out of Norberg’s visit are that Sony Ericsson expects to continue to lose market share for the next four to five quarters.
However, to tackle this it is adopting a new strategy of ditching its previous approach of flooding the market with mid-range mobiles in favour of bringing fewer models to market. These will be high-end flagship smartphones with higher price points which will be supported with operating system updates for longer than SE has in the past.