Jump to navigation

Apple would only enter the lower-end phone market if it could deliver a handset capable of outdoing cheap Android smartphones, some of the tech giant highest-ranking execs have reportedly revealed.

Rumours of a cut-price version of the iPhone using recycled parts from older-gen Apple smarties have been rife for months. Analysts claim that the move is aimed at competing with kits running Google’s Android OS, which currently dominate the low-end smartphone market.

However, for all that consumers are crying out for a more affordable Apple phone, it seems that the battle for market share alone isn’t enough to compel the company to launch a cheaper phone right now.

iphone nano 2

According to Apple COO Tim Cook and CFO Peter Oppenheimer, whose brains were picked by a rep from market analysis firm RBC Capital Markets, the company would only ever consider bringing out a cheaper handset if they’re sure it can offer an "innovative, category-killer experience”.

A cut-price phone from Apple would mark a paradigm shift in its business model for handsets, which has focussed on selling premium products at a premium price.

The remarks from Apple’s top brass come after a report from Bernstein Research recently claimed that a lower priced iPhone “would expand Apple’s addressable market six-fold”.

Source:

Apple Insider

iphone 6s

The next iPhone is on its way

Find out more and make sure you're
first to hear about Apple's latest phone

Find out more

Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest Comments

Search news

Categories