Nokia has lifted the lid on four internet-ready messaging focussed handsets aimed at the developing world.
Bracketed under the new 'Asha' brand umbrella (it’s Hindi for ‘hope’- Languages Ed), the phones, variously dubbed the 200, 201, 300 and 303, cop some features usually reserved for higher end kits, such as cloud storage and Nokia Maps out of the box, with wallet-friendly price points ranging from 60 and 115 Euros.
Heading the line-up is the 303, which rocks a BlackBerry-style physical QWERTY keyboard, a capacitive touchscreen and 3G network compatibility.
The 300 is also a touch and type number, but features a numeric keypad in a trad-dad candybar form factor and HSPA support.
The 200 and 201 are a snip at 60 Euros, making them NokNok’s cheapest QWERTY phones, like, ever and differ only in that the former allows users to fit dual SIMs.
Ernest Doku, uSwitch Tech spokesperson, picked out the choice of Asha as a “revealing nod to [Nokia’s] key market in India’ where ‘billions of consumers are crying out for affordable smartphones”.