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Microsoft has dismissed that Apple’s claims that its Siri voice-guided personal assistant for the recently launched iPhone 4S is a new phenomenon, stating it already had similar tech on board its Windows Phone OS for over a year.

In an interview with Forbes on the issue of new types of interfaces that allow users to better operate their devices, Microsoft’s Chief Research and Strategy Officer Craig Mundie said “people are infatuated” with Apple’s take on speech recognition smarts when a feature called Tellme has been present and correct on Windows Phone handsets that enables users to perform comparable functions.

Mundie conceded, though, that Apple did a better job at marketing Siri and that was an area Microsoft could learn from. However, he said Apple is also mainly focussing on that aspect of its new phone because it doesn’t bring anything different to the table.

Tellme, in case you didn’t know, is an application that allows users to ask their handset to make calls, send messages and perform web searches using just their voice. Technologically, it is very much like Siri, but we still think Apple’s execution is more elegant. For many people, the ‘cool’ factor of Siri is also a big USP, something Windows Phone at its current market and mind share just doesn’t have.

See below for the full interview:

Source: Forbes

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