Samsung is postponing the launch of the Galaxy S3 until the second quarter to allow consumer demand for the iPhone 4S to die down, reports suggest.
For aeons now, Sammy has been widely expected to unveil its new flagship phone at the Mobile World Congress (MWC) next month. This would be in keeping with the launch of the original Galaxy S and the S2, which tipped up at MWC in 2010 and 2011 respectively.
This week, though, hopes that this year's event will be graced by the S3 were dealt a blow when stories surfaced that Samsung could delay the phone.
The move is purportedly aimed at ensuring an impactful simultaneous global release for the handset and avoiding a repeat of the time lag that meant the Galaxy S2 arrived in the US months and months after it hit European markets.
Today, however, a different explanation for the mooted delay emerged. According to supply chain sources for a group of phone-makers, a number of companies including Samsung are holding back their kits to avoid a head-to-head battle with the iPhone 4S.
A report from DigiTimes claims that the group, which also comprises HTC, Nokia and LG, could postpone their phones until the second quarter of 2012, raising the prospect that the S3 won’t show until early April at the earliest and dashing the hopes of Fandroids everywhere.
News of Samsung’s plans comes after Apple’s latest quarterly figures revealed it sold 37 million iPhones during the three months to December.
Around 90 per cent of these are thought to be the iPhone 4S, underscoring the extent to which consumers have ignored wizened tech savants’ claims that the handset is a disappointing iterative update.