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Nokia will no longer fund a free, central London Wi-Fi scheme, as the project’s remaining partners press ahead with plans to expand its scope.

The scheme, which started late last year, saw Nokia and partners Spectrum Interactive and Selective Media provide wireless broadband to 26 sites in the West End.

Nokia’s withdrawal comes as the scheme is expanding its reach, with a further 1,800 hotspots.

A spokesperson for the Finns told Mobile Europe: “Nokia were sponsors of the initial trial, although we are no longer involved in the project we are delighted to see the roll out offering more London shoppers the opportunity to use Wi-Fi.”

In the absence of a sponsor, the scheme is now likely to adopt a system whereby would-be users are required to click on deals on offer from businesses in the vicinity.

Nokia came on board with the scheme when it was promoting its heavily marketed Lumia 800 smartphone.


Mobile Europe

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