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Three has launched a new overseas smartphone data tariff dubbed 'Euro Pass' that it claims will make bill shocks a dim and distant memory.

From today, the carrier will allow customers 24 hours of unrestricted web use in EU countries for £5 per day, as well as the peace of mind that they won’t be racking up ruinous bills while they do so.

According to Three Marketing Director Thomas Malleschitz, the Euro Pass is emblematic of the carrier’s long-standing support for regulatory moves to reduce charges for consumers.

He stated: “We’ve been campaigning for lower data roaming rates and welcome the new regulation from Europe.

“These changes promote competition and allow us to offer our customers a better deal so they no longer have to worry about running up a massive bill when using the internet.”

Three’s tariff launches weeks ahead of the introduction of regulations that will cut the maximum charge per megabyte of data to €0.70 in EU nations.

Eurocrats claim that the reduction will see an average family of four’s mobile data roaming charges drop by £160 annually compared with 2009, when charges could be as high as €4 per megabyte.

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