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Rovio’s first major new game since it unleashed mobile gaming sensation Angry Birds on an unsuspecting world has hit the iPhone App Store today, as the company bids to prove it’s no one-game-wonder.

Amazing Alex features the same blend of charming cartoony graphics, pick up and play accessibility and tricksy puzzles as Angry Birds that helped it find favour with the massive, casual gaming demographic.

amazing alex

Available for the iPad, iPhone and Android, one of the game’s major USPs is a level creator that lets players make up fresh challenges using 35 interactive objects.

Like Angry Birds, the game’s origins lie outside Rovio and came to the Finns when it acquired Snappy Touch last year.

Snappy Touch brought Amazing Alex to market last year, but without the marketing muscle Rovio now wields, the game struggled to stand out amid the sea of simple, puzzle-based titles that followed in Angry Birds’ wake.

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