Sony Mobile is reportedly aiming high for 2013, with a target of 50 million handset sales in its Xperia range, as it bids to make its mark as a serious market contender.
Citing an unnamed source familiar with the phone-maker’s plans, Digitimes reports that Sony intends to place a fairly substantial order of 20 million handsets from three Taiwan-based ODMs: Foxconn, Arima and Compal, while producing the rest itself.
Sony Mobile is forecast to have shipped a total of 35 million handsets by the end of this year, almost double that of last year. However, analysts believe that might still be enough to swing the company back into profitability.
This is most likely due to Sony’s acquisition of the smartphone business from former join-venture partner Ericsson, which means increased costs, at least until it’s able to stabilise expenses, which is what it’s probably hoping to do by outsourcing some of the manufacturing to Taiwan.
Already details of two high-end smartphones that might be in the Xperia roster for next year, codenamed ‘Odin’ and ‘Yuga’, have surfaced.
The Odin is said to pack suitably god-like specs that include a Qualcomm quad-core S4 processor with 2GB of RAM and a five-inch screen boasting native 1080p (HD) resolution and the latest Mobile Bravia Engine technology.
The C6603 Yuga, on the other hand, will rock an even beefier Qualcomm Snapdragon S4 Pro chip (also with 2GB of RAM), a 12-megapixel snapper and five-inch display to firmly push it into ‘phablet’ territory.
Images of the Yuga have already been leaked and we must say it looks very impressive indeed.
On paper at least then, Sony should have plenty of arsenal to compete against its Android peers, Samsung and HTC, as well as the rising challenge of Nokia and LG.