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BlackBerry unveiled the first-ever smartphones to run its much-heralded BlackBerry 10 operating system today, as it bids to turn around years of shrinking market share and sliding profits.

Touted as the gadget-maker’s new flagship, the BlackBerry Z10 is an all-touchscreen handset and features a 4.2-inch touchscreen with 1280 x 720 (720p HD) resolution and 356 pixels-per-inch image density and 16GB of internal storage with microSD card support.

blackberry z10

Also on board the 9mm-thick kit is an eight-megapixel rear-mounted camera with 1080p Full HD video recording, a front-facing two-megapixel forward-facing camera and a 1.5GHz dual-core processor.

The Q10, meanwhile, sports a none-more-BlackBerry physical QWERTY keyboard, along with a 1.5GHz processor and is home to a 330ppi, 720 x 720 display and the same storage capacity as the Z10.

However, the real selling points of the handsets is the BlackBerry 10 operating system that powers them and which is intended to repair the previous software’s reputation for being unwieldy by ensuring that users are only ever “one swipe away” from whatever they want to do.

blackberry q10

Additional standout features of the platform include a revamped version of the BlackBerry Messenger service that includes video calling, the social-focussed BlackBerry Hub and a homescreen that combines the live updates of Windows Phone with a layout that takes a few cues from webOS.

The Z10 goes on sale in the UK tomorrow on a range of networks, including EE, Orange, Three and O2. Q10 availability is expected to be announced imminently.

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