EE has rolled out its 4G network to nine new towns and cities, bringing its total tally up to 37 since it switched on the service in November.
The superfast network is now available to EE customers in Barnsley, Chorley, Coventry, Newport, Preston, Rotherham, Telford, Walsall and Watford.
Following yesterday’s announcement, EE claims it covers around 45 per cent of homes and businesses in the UK and hopes to reach 55 per cent of the population by the end of June.
"By summer 2013 the network will be in at least 72 towns and cities as well as much of the suburban and rural areas that surround them, reaching well over half of people in the UK," said CEO Olaf Swantee.
"We're setting the pace for the delivery of 4G in the UK and it's a great achievement for our engineering teams to be able to launch in another nine towns this month, enabling more and more consumers and businesses to take advantage of superfast mobile internet."
EE’s expansion comes as the government auction for the remaining 250MHz of LTE spectrum recently concluded, with Vodafone, O2 and Three all confirming they’ll launch 4G services this year.
The added competition will be a boon to consumers as it’s likely to start a price war between the networks, with the possibility of unlimited 4G plans finally becoming a reality.
EE has repeatedly come under fire for its 4G plans being too pricey and not offering enough data to sate the needs of the modern consumer.
However, at Mobile World Congress this week, Swantee said that the “instinct for unlimited data plans” are “unnecessary”, stating that the average EE customer presently uses just 1.4GB of data.
Do you agree that unlimited 4G plans are "unnecessary"? Tell us why in the comments section below.