One of Apple’s key advantages over Android has long been its ability to roll out uniform updates to its iOS software.
The fragmentation of Google’s operating system is an issue that has died down in recent months, but one that's still a reality for many.
Only Nexus handset owners can really experience the latest upgrades to Android immediately, in the same way iPhone owners can with iOS.
But much like iOS 6’s initial release, iOS 6.1 has shown that iPhone users are now much better off holding fire and waiting for Apple to iron out any kinks before upgrading.
With iOS 6, it was the chaotic introduction of Apple Maps that kept savvy users from firing up that over-the-air upgrade.
With iOS 6.1, it’s been 3G woes and trouble accessing Wi-Fi, compounded by new tales of a security lapse which lets users access their phones without entering pass code information.
Both Vodafone and Three were moved to advise customers to wait before putting iOS 6.1 on their iPhones.
And with good reason, if those aforementioned issues are anything to go by. It’s surprising, not to mention welcome, that networks can be so open in defying Apple’s update plans.
In fact, recent events suggest that the days of Apple rolling out solid updates without an ensuing kerfuffle among iPhone owners and tech watchers seem to be numbered.
Apple obviously tests its software before releasing it. It has to. But there are a lot of things slipping under the radar.
This isn’t helped by an eagle-eyed tech press, looking for any sign of weakness, but for a company built on solid releases, it’s getting embarrassing.
Clearly Apple feels that with Android surging ahead and innovating at a frightening rate, it has to keep up.
That’s fine, but it seems to be to the detriment of getting out a finalised product. iOS 6 is popular, clearly.
It has a massive install base over around 60 per cent of all iOS devices ever sold, about 300 million.
That's all the more reason not to let these kind of superficially small, but actually pretty annoying, problems slip through the net.
This is a dangerous game for Apple. iOS is still excellent in many ways, but these sort of problems can nag away at core users, especially those reaching the end of contract and looking to change phones.
It’s not to say millions will ditch the brand, rather that perhaps a touch more care should be paid to these kind of things before they blow up into a full scale PR disaster.