Samsung is happy to keep using plastic in its flagship Galaxy smartphones, an approach that has worked wonders in its meteoric rise to the top, a company mover and shaker has revealed.
Speaking to CNET, Y.H. Lee, executive vice president of Samsung Mobile, explained the benefits of sticking with plastic for its huge-selling Galaxy range, despite some rivals opting for aluminium, glass and other perceived 'premium' materials.
Lee revealed that using plastic has enabled the electronics giant to produce vast quantities of its products to meet swelling demand, which even Apple has struggled with at times since it stopped using plastic casings on iPhones.
She argued that contrary to popular belief that plastic is cheap and easy to damage, it is actually more durable because it’s light and bendable, allowing it to better absorb shock and physical impact.
While few would argue that the aluminium bodies of the iPhone 5 and HTC One certainly feel more premium in the hand, that’s clearly not part Samsung’s design philosophy at this time.
The S-maker is due to imminently lift the lid on its latest flagship smartphone, the Galaxy S4, which is nigh on certain to feature a plastic construction like its forebear.
"I think the next product [the Galaxy S4] has a nice balance between this," said Lee, adding that Samsung has attempted to “listen to the market” to give equal consideration to the challenges and demands of creating a premium-feeling device.
Samsung is set to officially announce the Galaxy S4 at a press call in New York on March 14th.
Highlights of its rumoured spec sheet include a 4.99-inch full HD Super AMOLED display, an eight-core processor, a 13-megapixel camera and wireless charging capabilities.
Keep ‘em peeled for our full coverage of developments in the days and weeks to come.