Wildlife Mobile is giving away 60 free call minutes to every customer who signs up for a SIM-only tariff before the end of March, as part of a time-limited promotion to mark Earth Hour.
Under the terms of the World Wildlife Federation’s mobile network's offer, all customers who sign on the dotted line for a pay as you go or pay monthly tariff before the end of the month qualify for the free minutes to UK landlines and mobiles.
Billed as the only network where “every conversation equals conservation”, Wildlife Mobile’s BIG IDEA is to operate with less profit than commercially minded carriers, with the surplus money from call charges directed to conservation projects.
The mobile provider aims to hit two million minutes of calls by the end of the year, with pay as you go tariffs starting at 5p per minute, plus double call credit with every top-up. Opt for pay monthly and you're looking at tariffs priced from £9.50 per month.
Scheduled for March 23rd, Earth Hour will see eco-minded sorts turn off the lights in their homes for an hour at 8.30pm in a gesture of support for a move towards cleaner, more sustainable energy sources.