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Samsung Galaxy S4 Black Mist official

Over three-quarters of consumers feel Samsung misled consumers with claims for the storage capacity of the Galaxy S4, a survey reveals, laying bare people’s depth of feeling over perceived opaque advertising standards for smartphones.

The poll finding comes after consumer complaints prompted a Watchdog probe when it was discovered that 8GB of the entry-level Galaxy S4’s 16GB storage is taken up by pre-installed proprietary apps and software customisations.

That effectively leaves just half of the phone’s capacity for storing users’ applications, music and other files.

In a uSwitch poll of 1,005 site visitors, 75.25 per cent (760 people) said they felt Samsung had not been clear over the storage capacity the phone offers, in a sign that clearer advertising may be needed to ensure smartphones' storage capacity is more accurately represented in adverts.

Samsung’s initial response when the issue was brought to light was to recommend Galaxy S4 owners invest in a microSD card, which can boost the phone’s storage by up to 64GB.

Since then, it adopted a much more contrite stance and has pledged to investigate ways to optimise the specially customised software that powers the phone to limit the on board storage it takes up.

You want our two cents? Well, for one thing we think Samsung has definitely been somewhat unfairly singled out. All smartphones, whether they’re from Apple, HTC or BlackBerry, now feature skins that take up useful capacity on the phone.

What’s more, we also figure that if consumers want the whizzbangy, wow-worthy features that the Galaxy S4 sports (think the tilt-to-scroll function Smart Scroll and the intelligent pause mode that is Smart Pause) they’re going to have to realise that they’ll take up more capacity than previous, more traditional Android custom skins.

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